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SUP Jam 2010, Lady Bird Lake, Austin, Texas:

Stand Up Paddle Jam, or "SUP Jam", took place on Lady Bird Lake (Town Lake) in downtown Austin Texas on May 8th 2010. Over 40 stand up paddlers participated in the main race. Stand up paddle board makers, local businesses and local restaurants had exhibition booths. Stand Up Paddlers and onlookers enjoyed hours of SUP races, mingling with others interested in the sport and experts in the field from all over the world.

SUP ATX Rep Buck Ashcraft took first place in the main three-mile race. Local bands performed on the stage. The event was produced by Jeff Van Zandt. A good time was had by all who attended. We're looking forward to next year's SUP Jam that's sure to draw and even larger crowd. Stand Up Paddling is just starting to take off in many disparate corners of the world. Austin, Texas is proving to be the key epicenter of the global Stand Up Paddle phenomenon. SUP ATX is the #1 stand up paddle board maker in the world and is based in Austin Texas. The SUP ATX mission is to spread the sport of stand up paddle surfing from oceans to lakes and rivers across the United States and around the world, beginning in Austin, Texas.

The SUP ATX Team embarked on the famed "Stand Up Paddle Journey from Malibu to Austin" in 2009, which was documented by FOXsports and is viewed as the symbolic movement of stand up paddle surfing off the coasts to the Central United States. The following are photographs taken by SUP ATX photographers at SUP Jam 2010 in Austin:

SUP ATX unveiled its highly anticipated line of Lahui Kai Stand Up Paddle Racing Boards at SUP Jam in Austin Texas. Lahui Kai racing boards took first place in last year's Battle of the Paddle in Hawaii in the the Men's, Women's and Relay categories. Lahui Kai racking boards are the undisputed fastest stand up paddle boards on Earth. Seen above in yellow/gray at SUP JAM, the same shape is shown below in blue on Malibu Colony Beach in CA:

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